Fuel Your Dream
To celebrate 25 years of Nike in Japan, we turned movement into a currency.
We gave aspiring athletes a chance to unlock the support they needed
by doing the one thing they loved doing - moving.
Using their Nike Fuelbands, athletes moved to collect 'fuel points'.
And Nike converted these points into real world rewards.
Everything from access to state-of-the-art facilities
to training sessions with Olympic coaches
We gave aspiring athletes a chance to unlock the support they needed
by doing the one thing they loved doing - moving.
Using their Nike Fuelbands, athletes moved to collect 'fuel points'.
And Nike converted these points into real world rewards.
Everything from access to state-of-the-art facilities
to training sessions with Olympic coaches
Our campaign not only brought aspiring athletes closer to their goals,
but it got others to be active to support their goals.
but it got others to be active to support their goals.
Creatives: Fouad Hammoud & Tushar Menon
Creative Director: Max Chanan
Agency: AKQA
Creative Director: Max Chanan
Agency: AKQA