Cook like a Curry House
Celebrated the original chef’s shortcut - curry paste - with an integrated campaign that shows
Britain's home-cooks how they can make Indian food just like their favourite curry houses.
Generations of knowhow and Pathak's family expertise, condensed into a small pot
and brought to life with a little help from Midjourney and Google VEO.
Britain's home-cooks how they can make Indian food just like their favourite curry houses.
Generations of knowhow and Pathak's family expertise, condensed into a small pot
and brought to life with a little help from Midjourney and Google VEO.
Executive Creative Director: Aaron Howard
Copywriter: Cate Anderson
Agency: Ourselves Studio
Director: Michael J Ferns
Production: Rattling Stick
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- David Reviews
- David Reviews