Led creative on a pilot optimisation scheme for RB across three of its biggest brands - Vanish, Air Wick and Finish.
7 weeks. 3 campaigns. 1000s of assets.
Agency: Havas London
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Over the 7 weeks, a small team including producers, strategists and editors worked day in and day out to create and produce an incredible suite of assets.
We tested and amended them in real time, creating effective video assets at speed and at scale.
These were initially designed for social and display but Air Wick and Vanish took the top performing assets to TV.
Below is an example of how a single idea for Air Wick was recreated for each persona based on time, place and interest.